Your Content Should Be For Your Customers

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Offer Honest Content To Your Customers

It is more important than ever to ensure that your website and blog content is relevant and authoritative in our increasingly skeptical world. Readers are less willing to trust any content that isn’t reputable, so you must back up your claims and statements with citations, sources, statistics and real-world examples.  This is part of E-A-T – Expertise, Authoritativeness, and Trustworthiness – Google’s three-part authenticity check. 

In order to score big with your existing and future customers (and Google!) remember these keys to online content: 

Write honestly: This may seem like a no-brainer, but it’s important to remember that your credibility as a business is on the line. If you make claims that you can’t back up with evidence, you will quickly lose the trust of your customers.

Be sure to cite your sources: When you include links to credible sources on your website, it not only bolsters your statements, but it also shows that you’ve done your research. A link or three to credible third-party sources is always a plus.  If someone does decide to question your content, you can easily point them to the original source material.

Don’t promise anything you can’t deliver: As tempting as it may be to over promise to get people interested in what you have to offer, it’s never a good idea. If you can’t follow through on your promises, you will only damage your credibility. 

By following these simple tips, you’ll make life much easier for yourself – and you may even win over a few new customers along the way!