Best Non-Technical On-Page SEO Tips That Work in 2023
It’s best to leave backend and technical SEO to the professionals, but you can still do many things to optimize your business’ on-page SEO.
In this article, we will look at how you can optimize your blog posts to outrank your competitors. You can use these tips on your new content, but it’s also a good idea to go over old content and apply them there as well.
And with that said, let’s begin!
Make Content Scannable
Thanks to social media apps such as TikTok, the average internet user’s attention span is at an all-time low. But if you want your website to rank, you need to keep your viewers reading.
So how do you do this, even in the age of information?
The first step is to make your content scannable. Nowadays, nobody wants to read a 1500-word block of text with no structure; people can barely watch a ten-minute YouTube video to the end!
Headings and subheadings are the most important thing you can do to make your content scannable.
How Structure Helps SEO
Headings make the text easier to read and prevent the reader from getting lost. Some readers may visit your blog post to find specific information. Unless they can find it easily, they could exit the site, potentially increasing your site’s bounce rate and harming your SERP ranking.
Finally, headings and subheadings tell the search engine what your key topics are and what your content is about. This helps the search engine understand what SERPs to list you on, which means headlines are a great place to input your keywords.
How to Use Structure For SEO
When writing blog posts, your headline should be formatted as H1, headings H2, subheadings H3, and any sub-subheadings as H4. Be sure to split up your text with headings so that all blocks of text are 300 words or less.
Regarding how to name your headings, try to create an exciting headline that captures your reader’s attention. A good rule of thumb is to be specific with headlines and input numbers when possible.
When writing headings and subheadings, keep in mind the reader’s journey. Ask yourself why they are reading this and what they want to get out of it. From there, you can use your heading to ask a question or explain what will be answered in that section, for example:
“The best way to keep your password safe”
As mentioned earlier, it’s a good idea to input some of your target keywords into headings where possible, ideally H2s. This helps the search engine understand that your content is related to the keyword.
Use Internal Links to Improve SEO
An internal link is a link from one page of your website to another. They help readers and search engines find other pages on your site. This means that by linking to other pages from your core pages, you can effectively tell Google which website pages are important.
It’s best to prioritize your core and most valuable web pages and blog posts and link back to other pages from these core pages where possible. The pages with the most internal links have higher authority, so Google will highly regard internal links going outward from them to other pages.
Internal links are added to blog posts through anchor text. It’s best to optimize the anchor text for SERPs, as it will help to boost your ranking further.
An easy way to optimize internal links for SERPS is by adding keywords or related phrases for your anchor text. But be sure to mix up the terms you use for anchor text, or Google will regard it as keyword stuffing.
Engage Your Audience
In the past, stuffing your blog post full of keywords would help you rank on SERPs. Today, search engines want your content to be helpful to the audience. So how can you provide more valuable content?
You need engaging content that informs or solves a problem for your reader. Doing this will help retain users on your page, lower your bounce rate and boost your SERPs ranking.
If you are unsure of how to create helpful content for your reader, you can start with questions your audience or target customer has asked you in the past. Once you have been through all your past queries, another great place to look is on forums like Reddit or question-and-answer sites like Quora.
Combine this tip with the others to see your on-page SEO results explode!