Your Content Should Be For Your Customers

Offer Honest Content To Your Customers It is more important than ever to ensure that your website and blog content is relevant and authoritative in our increasingly skeptical world. Readers are less willing to trust any content that isn’t reputable, so you must back up your claims and statements with citations, sources, statistics and real-world… Continue reading Your Content Should Be For Your Customers

Google Announces Changes in Search Quality Raters

Google Offers Some Hints About Searches There are three terms you’ll need to know: QRGs: Search Quality Raters Guidelines. Google gets feedback from third-party raters, who are real humans who evaluate how useful search results are. E-A-T: Expertise, Authoritativeness, and Trustworthiness. Part of Google’s Search Quality Rater Guidelines. It looks at the site, the author… Continue reading Google Announces Changes in Search Quality Raters