Should You have a Pinterest Business Account?

Home desk with Pinterest items

Is A Pinterest Business Account Right For You?

Pinterest is a visual social media platform with over 200 million active users, making it one of the top ten most-used websites globally. It’s unique in that pins have a longer lifespan than posts on other social media platforms. 

The average lifespan of a pin is three months, which essentially means it remains visible to the end-user for that time frame.  By comparison, the average post “disappears from view” in five to six hours for Facebook and 15-20 minutes for Twitter. This makes Pinterest an attractive option for business marketing. 

One of the benefits of having a business Pinterest account is in creating boards specifically for your business. This allows you to curate pins that are relevant to your business and target audience. You can also add a call-to-action button on your profile, directing users to your website or blog.

Another benefit of using Pinterest for business is its ability to drive traffic to your website. When someone clicks on one of your pins, they are taken to the corresponding website. If they like what they see, there’s a good chance they will stay on the site and explore further. 

Businesses that use Pinterest report an average increase in traffic of 171%!

To start a business Pinterest account, you first need to create a business profile. Next, add pins that are relevant to your business and target audience. Finally, add a call-to-action button to your profile and track the results.  You can also add a separate board for your products or services.

The Best Sizes for Pinterest Images for Your Business

If you’re looking to create pins that get maximum engagement on Pinterest, you need to make sure they are the correct size. Pinterest has specific recommended dimensions for different types of pins. If you’re creating a pin that will be used as an ad, make sure to check out Pinterest’s recommended sizes for ads manager. Vertical pins should be 1000 x 1500 pixels, a 2:3 aspect ratio. Pinterest does not recommend images smaller than 600 x 900 pixels.

When it comes to creating pins that generate clicks, you want to make sure the image stands out and catches people’s attention. You can do this by using bright colors and interesting fonts. Be sure to also include a catchy headline and description to further entice users to click on your pin.