2021 Was A Busy Year For Google Updates 2021 was a busy year for Google, which in turn made it a busy year for the SEO industry. Due to the almost monthly updates and significant changes in focus, many websites experienced unexpected changes; some good, some not-so-good. In February 2021, Google began “Passage Indexing” –… Continue reading 2021 Google Updates Review
What is Bounce Rate? Bounce rate is the percentage of visitors that land on your website but decide to leave before viewing a second page. A high bounce rate could be from an expected event (did you answer a question?), or it can mean you are not communicating enough information to a potential visitor. Anything… Continue reading What is Your Website’s Bounce Rate?
Google Offers Some Hints About Searches There are three terms you’ll need to know: QRGs: Search Quality Raters Guidelines. Google gets feedback from third-party raters, who are real humans who evaluate how useful search results are. E-A-T: Expertise, Authoritativeness, and Trustworthiness. Part of Google’s Search Quality Rater Guidelines. It looks at the site, the author… Continue reading Google Announces Changes in Search Quality Raters
GMB Is Becoming Google Business Profile (GBP) In 2005, it was called the Local Business Center. In 2010 – Google Places. Then Google+ Local in 2012, and finally (we thought) to Google My Business in 2014. But after seven years, Google has decided to rebrand again to Google Business Profile (GBP). While the essential service… Continue reading Google My Business (GMB) Is Changing Its Name (Again)
October is Cyber Security Awareness Month According to the Federal Communications Commission (FCC), theft of digital information has become the most commonly reported type of fraud, even more than the theft of physical property. As more businesses are making the digital transition, planning for cyber threats is something every business owner should take seriously. Some… Continue reading Cyber Security Awareness Month
Are Citations Really Significant Ranking Factor For Local Search? Like most questions about SEO, it depends on who you ask. If you ask us, the answer is a definite YES. What Are Citations? Also called Listings, Citations are an online reference to a business that includes the business’ name, services, address, and phone number. The… Continue reading Are Citations A Ranking Factor For Local Search?
How Often Does Google Update Its Searches? Google made 4,500 changes to search in 2020, according to Search Engine Land – that is more than 12 a day. That’s up from 3200 in 2019. How Can You Keep Up? Short answer…you can’t! There are dozens of factors and many variations for any search for your… Continue reading Google Algorithm Updates Happen Every Day
What Is E-A-T, According To Google E-A-T stands for Expertise, Authoritativeness, and Trustworthiness. The idea comes from Google’s Search Quality Rater. E-A-T is one (major) factor that Google uses to evaluate the overall quality of a web page. It will frown on unsupported claims, disputed facts, and “fake news.” Expertise Any claims have to be… Continue reading What You Should Know About Google’s E-A-T
What Are Keywords? According to the dictionary, a keyword is “an informative word used in an information retrieval system to indicate the content of a document.” Whew. But what does that mean “in the real world”? In digital reality, keywords are ideas and topics that describe and define what your web page is about. Ideally,… Continue reading The Importance Of Keywords For SEO
Let’s Start with Three Google Search Facts: Google owns over 90% of all global search traffic. 63,000 searches a second, 2 trillion a year. Over 50% of those searches don’t result in a click. Hold Up! Less Than 50% clicks?!? It’s true! Over one-half of any organic or paid search does not result in a… Continue reading What Is Google Doing When People Search For My Business?