How to Keep Your Google Reviews Coming Small businesses rely on customer reviews to stay afloat. Whether positive or negative, Google Reviews have an impact on a business. It’s one of the most significant factors people consider when making a purchase. According to Moz, review elements such as total, velocity, and variety account for 15.44%… Continue reading How to Get Your Google Reviews
Google Business Profile (GBP) As a business owner, you know that it’s essential to have a solid online presence. One of the best ways to achieve this is by having an excellent Business Profile on Google. This profile allows customers to learn more about your business, see your products and services, read reviews, and contact… Continue reading What Is a GBP – Google Business Profile
Is A Pinterest Business Account Right For You? Pinterest is a visual social media platform with over 200 million active users, making it one of the top ten most-used websites globally. It’s unique in that pins have a longer lifespan than posts on other social media platforms. The average lifespan of a pin is three… Continue reading Should You have a Pinterest Business Account?
Blogging For Your Business Blogging for your business is a great way to connect with potential customers and show off your expertise. But if you’re not sure where to start, don’t worry! As long as you have something to say (or offer) to your potential customers, you’ve got a blog topic. Here is a handy… Continue reading Blogging For Your Business
Keep Your Audience with TL;DR Summaries TL:DR: When writing content, you should consider that every quick scroll down a page loses half of your audience. Two scrolls can mean you are down to 25% of your potential audience; four scrolls bring you to under 10%. Be as informative as you can be on the top… Continue reading TL;DR: Too Long; Didn’t Read
Offer Honest Content To Your Customers It is more important than ever to ensure that your website and blog content is relevant and authoritative in our increasingly skeptical world. Readers are less willing to trust any content that isn’t reputable, so you must back up your claims and statements with citations, sources, statistics and real-world… Continue reading Your Content Should Be For Your Customers
The Top 5 Benefits of Integrating Video Content Into Your Blog Video content is becoming an increasingly important part of the web. According to surveys from Wyzowl, people are now watching an average of 2.5 hours of video content per day. A quick explainer video about who you are and what you do can be… Continue reading 5 Reasons To Add Video Content Into Your Blog
Digital Changes Will Continue in the Coming Years 2020 changed how we interact with and use technology. From remote work to digital streaming to online purchasing, technology has become an even greater focal point in our lives…and there is no reason to believe that will change in the coming years: A McKinsey report stated that… Continue reading Digital Changes Will Continue Into The Decade
2021 Was A Busy Year For Google Updates 2021 was a busy year for Google, which in turn made it a busy year for the SEO industry. Due to the almost monthly updates and significant changes in focus, many websites experienced unexpected changes; some good, some not-so-good. In February 2021, Google began “Passage Indexing” –… Continue reading 2021 Google Updates Review
What is Bounce Rate? Bounce rate is the percentage of visitors that land on your website but decide to leave before viewing a second page. A high bounce rate could be from an expected event (did you answer a question?), or it can mean you are not communicating enough information to a potential visitor. Anything… Continue reading What is Your Website’s Bounce Rate?