How To Write Captivating Blog Posts

3 Techniques To Write Captivating Blog Posts

Whether a business or a personal blog, it can only be successful if the content is captivating. If you are writing a blog post, no matter the end goal, you can only achieve success if people stay to read the content. This article will teach you three highly successful techniques to craft exciting content.

Keep It Simple

It is easy to get carried away, showing your expertise on a topic using big words and long sentences. However, complex language is not practical when trying to educate an audience. Most readers will lose interest as the blog post would be difficult to read. A good rule to follow is: if there is a more straightforward way to say what you are saying, then use it. 

Keeping it simple also applies to sentence structure and choice of words, do not use a long word if a short one will yield the same result; the same goes for the length of sentences. Keeping the text simple makes it easier to follow and increases the audience’s likelihood of reading the entire post. 

The text should also be broken into short paragraphs and include subheadings for simple navigation. 

Short paragraphs make the text easier to read than long bulky paragraphs. Aim for paragraphs of 2-4 sentences most of the time. Mixing sections’ lengths can make the read more enjoyable. Single-sentence paragraphs can help emphasize a valuable point and break up the text. 

Use An Engaging Title 

The title should be used as bait to compel the reader to read on. A headline should not give everything away, but it should give just enough that the reader wants to know more. Try to include powerful, exciting language in a headline. Identify what the reader wants. Then create a headline. 

Numeral-based headlines work very well, for example: 

“3 Techniques To Write Captivating Blog Posts.”

In comparison to:

“Different Techniques To Write Captivating Blog Posts.”

Did you notice the difference? Using numerals in the text this way tricks the brain and makes the headline much more appealing, although the context of the blog could be the same. 

Know Your Audience

When crafting an article, you must know who your audience is. The critical element to understand is the audience’s knowledge level on the topic; this will determine the level of detail and jargon you should use. It will also dictate the topic you discuss. For beginners, you would write introductory posts; for experts, you could write posts that go deep into an issue.

Knowing your audience is also essential to understanding what language to use. You should adopt different writing and grammar styles depending on your audience. Are your audience B2B clients for a legal firm, or are you writing a blog post aimed at backpackers in South America? 

Using the correct level of detail, jargon, grammar, language, and the right topic would result in a far more captivating piece of content than if you were to use a one size fits all approach.

So far, you have learned that you should keep your text simple, use an engaging title and understand your audience. Equipped with these techniques, you can create substantially more exciting blog posts. However, if you want to become a better blog writer, we have a final pro tip: Read and analyze great blog posts. 

Identify anything exciting or anything that stands out to you, and take notes of it. Do this for many blog posts, then identify trends and patterns. Use these findings in your writing. This technique will help you understand each strategy leading authors use to create brilliant blog posts.