GBP Photo Tips

Blogging Plans

Photos on Your Google Business Profile 

If you’re not taking advantage of Google Business Profile (GBP…formerly Google My Business, or GMB) photos, you’re missing out on a significant opportunity to attract more customers. According to Google, businesses with images receive 42% more requests for driving directions and 35% more click-throughs to their websites. That’s a lot of potential business! So if you’re looking to improve your GBP success, start by adding some great photos.

GBP Photo Tips:

1.) Upload new photos at least every month so that Google knows you still care about your GBP. Also, new images lead to new engagement, which should be a priority for all of your marketing activities. Google loves engagement.

2.) Do not post bad photos. Delete your irrelevant and low-quality photos.

3.) Give your photos a name before uploading them and selecting a proper category (interior, exterior, staff, etc.) 

4.) Analyze engagement metrics. Which picture got the most views and clicks? Post more of what already works, and don’t forget to keep testing.

5.) Smiling and friendly faces tend to have the best impact on conversions. An unfriendly face could lead to a decrease in new leads. If you’re uploading photos of your staff members, make sure they look pleasant.

6.) I have to admit, I’m sometimes guilty of this one – upload your own, original photographs – don’t use stock images.

 7.) You can also geotag your photographs. There is usually a fee or subscription, but geotagging can make a huge difference if you are in a high-competition area. Well worth the just-over $100 annual price tag! 

Use natural light: whenever possible, try to take advantage of natural light. This will help your photos look more polished and professional.

Get creative: don’t be afraid to get creative with your shots! If you have a unique angle or vantage point, showcase it in your photos. This will help your listing stand out from the rest.

  • Only upload JPEG, JPG, and PNG pictures
  • Minimum image size: 400×300 pixels and 10 KB size limit
  • Maximum image size: 10000×10000 pixels and 25 MB size limit
  • Google Prefers pictures with a 1×1 ratio – 400×400 pixels, 1200×1200 pixels, etc.
  • The “magic number” dimensions are 720×720 pixels
  • Use an app like photosync to quickly upload your business photos from your phone.