2022 Blogging Tips II As a business owner creating your own content, you know how important it is to stay updated with trends. You also understand how crucial it is to produce high-quality blog posts. Here Are Ten Things Every Piece of Professional Content Should Contain: A Catchy Title – use your focused keyword phrases.… Continue reading Blogging Tips for 2022 Part 2
2022 Blogging Tips I If you want to create successful blog content, you need to know how to use “evergreen” and “seasonal” data. Evergreen content is information that is timeless. Seasonal posts can be updated every year. This data can help you create a content strategy that is informative and engaging. Additionally, adding value to… Continue reading Blogging Tips For 2022 Part 1
Is A Pinterest Business Account Right For You? Pinterest is a visual social media platform with over 200 million active users, making it one of the top ten most-used websites globally. It’s unique in that pins have a longer lifespan than posts on other social media platforms. The average lifespan of a pin is three… Continue reading Should You have a Pinterest Business Account?
Keep Your Audience with TL;DR Summaries TL:DR: When writing content, you should consider that every quick scroll down a page loses half of your audience. Two scrolls can mean you are down to 25% of your potential audience; four scrolls bring you to under 10%. Be as informative as you can be on the top… Continue reading TL;DR: Too Long; Didn’t Read
The Top 5 Benefits of Integrating Video Content Into Your Blog Video content is becoming an increasingly important part of the web. According to surveys from Wyzowl, people are now watching an average of 2.5 hours of video content per day. A quick explainer video about who you are and what you do can be… Continue reading 5 Reasons To Add Video Content Into Your Blog
Digital Changes Will Continue in the Coming Years 2020 changed how we interact with and use technology. From remote work to digital streaming to online purchasing, technology has become an even greater focal point in our lives…and there is no reason to believe that will change in the coming years: A McKinsey report stated that… Continue reading Digital Changes Will Continue Into The Decade
2021 Was A Busy Year For Google Updates 2021 was a busy year for Google, which in turn made it a busy year for the SEO industry. Due to the almost monthly updates and significant changes in focus, many websites experienced unexpected changes; some good, some not-so-good. In February 2021, Google began “Passage Indexing” –… Continue reading 2021 Google Updates Review
Google Offers Some Hints About Searches There are three terms you’ll need to know: QRGs: Search Quality Raters Guidelines. Google gets feedback from third-party raters, who are real humans who evaluate how useful search results are. E-A-T: Expertise, Authoritativeness, and Trustworthiness. Part of Google’s Search Quality Rater Guidelines. It looks at the site, the author… Continue reading Google Announces Changes in Search Quality Raters
Are Citations Really Significant Ranking Factor For Local Search? Like most questions about SEO, it depends on who you ask. If you ask us, the answer is a definite YES. What Are Citations? Also called Listings, Citations are an online reference to a business that includes the business’ name, services, address, and phone number. The… Continue reading Are Citations A Ranking Factor For Local Search?
How Often Does Google Update Its Searches? Google made 4,500 changes to search in 2020, according to Search Engine Land – that is more than 12 a day. That’s up from 3200 in 2019. How Can You Keep Up? Short answer…you can’t! There are dozens of factors and many variations for any search for your… Continue reading Google Algorithm Updates Happen Every Day