What is Digital Marketing? These days, it seems like everything is moving online—and for a good reason. The internet offers businesses more chances than ever before to reach a broader audience. But what is digital marketing really, and why should you care? In a nutshell, digital marketing is the process of promoting a product or… Continue reading What is Digital Marketing?
3 Reasons Why Your Business Needs a Blog, and How to Make It Work You may not believe that your company requires a blog, but believe us when we say it does. Blogs are exactly the type of content many people are creating (and reading) right now. So, to stand out from the crowd, you… Continue reading Your Business Needs a Blog
2022 Blogging Tips III If you’ve mastered Blogging Tips I & II, these Top Ten Tips will ensure your content is seen online! Looking for a great topic? Do a local search. Take a peek at the top results, and do that subject matter better than that other page one result. Once you start getting… Continue reading Blogging Tips for 2022 Part 3
2022 Blogging Tips II As a business owner creating your own content, you know how important it is to stay updated with trends. You also understand how crucial it is to produce high-quality blog posts. Here Are Ten Things Every Piece of Professional Content Should Contain: A Catchy Title – use your focused keyword phrases.… Continue reading Blogging Tips for 2022 Part 2
2022 Blogging Tips I If you want to create successful blog content, you need to know how to use “evergreen” and “seasonal” data. Evergreen content is information that is timeless. Seasonal posts can be updated every year. This data can help you create a content strategy that is informative and engaging. Additionally, adding value to… Continue reading Blogging Tips For 2022 Part 1
Is A Pinterest Business Account Right For You? Pinterest is a visual social media platform with over 200 million active users, making it one of the top ten most-used websites globally. It’s unique in that pins have a longer lifespan than posts on other social media platforms. The average lifespan of a pin is three… Continue reading Should You have a Pinterest Business Account?
Keep Your Audience with TL;DR Summaries TL:DR: When writing content, you should consider that every quick scroll down a page loses half of your audience. Two scrolls can mean you are down to 25% of your potential audience; four scrolls bring you to under 10%. Be as informative as you can be on the top… Continue reading TL;DR: Too Long; Didn’t Read
The Top 5 Benefits of Integrating Video Content Into Your Blog Video content is becoming an increasingly important part of the web. According to surveys from Wyzowl, people are now watching an average of 2.5 hours of video content per day. A quick explainer video about who you are and what you do can be… Continue reading 5 Reasons To Add Video Content Into Your Blog
Digital Changes Will Continue in the Coming Years 2020 changed how we interact with and use technology. From remote work to digital streaming to online purchasing, technology has become an even greater focal point in our lives…and there is no reason to believe that will change in the coming years: A McKinsey report stated that… Continue reading Digital Changes Will Continue Into The Decade
2021 Was A Busy Year For Google Updates 2021 was a busy year for Google, which in turn made it a busy year for the SEO industry. Due to the almost monthly updates and significant changes in focus, many websites experienced unexpected changes; some good, some not-so-good. In February 2021, Google began “Passage Indexing” –… Continue reading 2021 Google Updates Review