Google Announces Changes in Search Quality Raters

Google Offers Some Hints About Searches There are three terms you’ll need to know: QRGs: Search Quality Raters Guidelines. Google gets feedback from third-party raters, who are real humans who evaluate how useful search results are. E-A-T: Expertise, Authoritativeness, and Trustworthiness. Part of Google’s Search Quality Rater Guidelines. It looks at the site, the author… Continue reading Google Announces Changes in Search Quality Raters

Google My Business (GMB) Is Changing Its Name (Again)

GMB Is Becoming Google Business Profile (GBP) In 2005, it was called the Local Business Center.  In 2010 – Google Places.  Then Google+ Local in 2012, and finally (we thought) to Google My Business in 2014.  But after seven years, Google has decided to rebrand again to Google Business Profile (GBP). While the essential service… Continue reading Google My Business (GMB) Is Changing Its Name (Again)