Category: Google

Have A Negative Google Review?

How to Handle a Negative Google Review Responding to Google Reviews indicates your commitment to customer service and engagement with your business. Customers expect to be heard, personally and directly, when something goes wrong, and they want you to respond to criticism quickly. Consumers are 45% more inclined to visit a business listing that replies… Continue reading Have A Negative Google Review?

GBP Photo Tips

Photos on Your Google Business Profile  If you’re not taking advantage of Google Business Profile (GBP…formerly Google My Business, or GMB) photos, you’re missing out on a significant opportunity to attract more customers. According to Google, businesses with images receive 42% more requests for driving directions and 35% more click-throughs to their websites. That’s a… Continue reading GBP Photo Tips

How to Get Your Google Reviews

How to Keep Your Google Reviews Coming Small businesses rely on customer reviews to stay afloat. Whether positive or negative, Google Reviews have an impact on a business. It’s one of the most significant factors people consider when making a purchase. According to Moz, review elements such as total, velocity, and variety account for 15.44%… Continue reading How to Get Your Google Reviews

What Is a GBP – Google Business Profile

Google Business Profile (GBP) As a business owner, you know that it’s essential to have a solid online presence. One of the best ways to achieve this is by having an excellent Business Profile on Google. This profile allows customers to learn more about your business, see your products and services, read reviews, and contact… Continue reading What Is a GBP – Google Business Profile

Your Content Should Be For Your Customers

Offer Honest Content To Your Customers It is more important than ever to ensure that your website and blog content is relevant and authoritative in our increasingly skeptical world. Readers are less willing to trust any content that isn’t reputable, so you must back up your claims and statements with citations, sources, statistics and real-world… Continue reading Your Content Should Be For Your Customers

Digital Changes Will Continue Into The Decade

Digital Changes Will Continue in the Coming Years 2020 changed how we interact with and use technology.  From remote work to digital streaming to online purchasing, technology has become an even greater focal point in our lives…and there is no reason to believe that will change in the coming years: A McKinsey report stated that… Continue reading Digital Changes Will Continue Into The Decade

2021 Google Updates Review

2021 Was A Busy Year For Google Updates 2021 was a busy year for Google, which in turn made it a busy year for the SEO industry.  Due to the almost monthly updates and significant changes in focus, many websites experienced unexpected changes; some good, some not-so-good. In February 2021, Google began “Passage Indexing” –… Continue reading 2021 Google Updates Review