GBP Photo Tips

Photos on Your Google Business Profile  If you’re not taking advantage of Google Business Profile (GBP…formerly Google My Business, or GMB) photos, you’re missing out on a significant opportunity to attract more customers. According to Google, businesses with images receive 42% more requests for driving directions and 35% more click-throughs to their websites. That’s a… Continue reading GBP Photo Tips

Blogging Tips For 2022 Part 1

2022 Blogging Tips I If you want to create successful blog content, you need to know how to use “evergreen” and “seasonal” data. Evergreen content is information that is timeless. Seasonal posts can be updated every year. This data can help you create a content strategy that is informative and engaging. Additionally, adding value to… Continue reading Blogging Tips For 2022 Part 1

Your Content Should Be For Your Customers

Offer Honest Content To Your Customers It is more important than ever to ensure that your website and blog content is relevant and authoritative in our increasingly skeptical world. Readers are less willing to trust any content that isn’t reputable, so you must back up your claims and statements with citations, sources, statistics and real-world… Continue reading Your Content Should Be For Your Customers

Digital Changes Will Continue Into The Decade

Digital Changes Will Continue in the Coming Years 2020 changed how we interact with and use technology.  From remote work to digital streaming to online purchasing, technology has become an even greater focal point in our lives…and there is no reason to believe that will change in the coming years: A McKinsey report stated that… Continue reading Digital Changes Will Continue Into The Decade

Google My Business (GMB) Is Changing Its Name (Again)

GMB Is Becoming Google Business Profile (GBP) In 2005, it was called the Local Business Center.  In 2010 – Google Places.  Then Google+ Local in 2012, and finally (we thought) to Google My Business in 2014.  But after seven years, Google has decided to rebrand again to Google Business Profile (GBP). While the essential service… Continue reading Google My Business (GMB) Is Changing Its Name (Again)

Cyber Security Awareness Month

October is Cyber Security Awareness Month According to the Federal Communications Commission (FCC), theft of digital information has become the most commonly reported type of fraud, even more than the theft of physical property. As more businesses are making the digital transition, planning for cyber threats is something every business owner should take seriously. Some… Continue reading Cyber Security Awareness Month