Blogging For Your Business

Laptop with the word BLOG

Blogging For Your Business

Blogging for your business is a great way to connect with potential customers and show off your expertise. But if you’re not sure where to start, don’t worry! As long as you have something to say (or offer) to your potential customers, you’ve got a blog topic. Here is a handy guide to help you get started.

Creating a Blog That Resonates With Your Audience

When it comes to blogging for your business, the most important thing is to create content that resonates with your audience. This means understanding what they care about and what kinds of information will be useful or interesting to them. You can do this by researching (or knowing) your target market and understanding their needs and wants.  You can also use your existing customers as a source of inspiration – describe a real-life example of your product or service and how it helped solve a problem for a verified customer (triple-help yourself by linking to the Google Review they gave you!).

Once you have a good idea of the kinds of things your audience wants to read about, it’s time to start writing.

Creating Engaging Blog Posts

Once you have your topic nailed down, it’s important to create blog posts that are engaging and interesting to read. This means using a mix of text, images, and videos, as well as including strong headlines and subheadings that capture the reader’s attention. 

Remember to use clear and concise language and avoid too much industry jargon that might confuse or intimidate your audience – use the “language” of your customers!  And lastly, (if you are a Xero SEO Client), be sure to submit your post to us to proofread and get SEO-optimized before publishing.

Promoting Your Blog Posts

Once you have a few blog posts published, it’s time to start promoting them! There are several ways you can do this, including sharing them on social media, emailing them to your subscribers, or even pitching them to journalists and other bloggers. 

Did you know that you can post your entire blog to Facebook, without any penalty?

You can also use tools like Google AdWords or Facebook Ads to target specific audiences and get your timely blog posts in front of more people. By following these tips, you can create a successful blog that helps you connect with potential customers and grow your business.