Photos on Your Google Business Profile If you’re not taking advantage of Google Business Profile (GBP…formerly Google My Business, or GMB) photos, you’re missing out on a significant opportunity to attract more customers. According to Google, businesses with images receive 42% more requests for driving directions and 35% more click-throughs to their websites. That’s a… Continue reading GBP Photo Tips
Author: Joe Hummel
Blogging Tips For 2022 Part 1
2022 Blogging Tips I If you want to create successful blog content, you need to know how to use “evergreen” and “seasonal” data. Evergreen content is information that is timeless. Seasonal posts can be updated every year. This data can help you create a content strategy that is informative and engaging. Additionally, adding value to… Continue reading Blogging Tips For 2022 Part 1
How to Get Your Google Reviews
How to Keep Your Google Reviews Coming Small businesses rely on customer reviews to stay afloat. Whether positive or negative, Google Reviews have an impact on a business. It’s one of the most significant factors people consider when making a purchase. According to Moz, review elements such as total, velocity, and variety account for 15.44%… Continue reading How to Get Your Google Reviews
What Is a GBP – Google Business Profile
Google Business Profile (GBP) As a business owner, you know that it’s essential to have a solid online presence. One of the best ways to achieve this is by having an excellent Business Profile on Google. This profile allows customers to learn more about your business, see your products and services, read reviews, and contact… Continue reading What Is a GBP – Google Business Profile
Should You have a Pinterest Business Account?
Is A Pinterest Business Account Right For You? Pinterest is a visual social media platform with over 200 million active users, making it one of the top ten most-used websites globally. It’s unique in that pins have a longer lifespan than posts on other social media platforms. The average lifespan of a pin is three… Continue reading Should You have a Pinterest Business Account?
Blogging For Your Business
Blogging For Your Business Blogging for your business is a great way to connect with potential customers and show off your expertise. But if you’re not sure where to start, don’t worry! As long as you have something to say (or offer) to your potential customers, you’ve got a blog topic. Here is a handy… Continue reading Blogging For Your Business
TL;DR: Too Long; Didn’t Read
Keep Your Audience with TL;DR Summaries TL:DR: When writing content, you should consider that every quick scroll down a page loses half of your audience. Two scrolls can mean you are down to 25% of your potential audience; four scrolls bring you to under 10%. Be as informative as you can be on the top… Continue reading TL;DR: Too Long; Didn’t Read
Your Content Should Be For Your Customers
Offer Honest Content To Your Customers It is more important than ever to ensure that your website and blog content is relevant and authoritative in our increasingly skeptical world. Readers are less willing to trust any content that isn’t reputable, so you must back up your claims and statements with citations, sources, statistics and real-world… Continue reading Your Content Should Be For Your Customers
5 Reasons To Add Video Content Into Your Blog
The Top 5 Benefits of Integrating Video Content Into Your Blog Video content is becoming an increasingly important part of the web. According to surveys from Wyzowl, people are now watching an average of 2.5 hours of video content per day. A quick explainer video about who you are and what you do can be… Continue reading 5 Reasons To Add Video Content Into Your Blog
Digital Changes Will Continue Into The Decade
Digital Changes Will Continue in the Coming Years 2020 changed how we interact with and use technology. From remote work to digital streaming to online purchasing, technology has become an even greater focal point in our lives…and there is no reason to believe that will change in the coming years: A McKinsey report stated that… Continue reading Digital Changes Will Continue Into The Decade