The Top 5 Benefits of Integrating Video Content Into Your Blog
Video content is becoming an increasingly important part of the web. According to surveys from Wyzowl, people are now watching an average of 2.5 hours of video content per day. A quick explainer video about who you are and what you do can be a fantastic addition to your website and social media. If you’re not integrating video content into your blog or Facebook, you’re missing out on many potential viewers.
Benefit #01: Increased Engagement
Studies have shown that including a video in your post can increase viewership by up to 80%. Hosted on Youtube, it can lead to an even broader audience. Videos are also great for keeping people on your page longer. When viewers watch a video, they’re likely to stick around to see what happens at the end. This means that they’ll spend more time reading your post and engaging with your content.
Benefit #02: More Opportunities for Brand Exposure
Embedding videos from YouTube or other video-sharing platforms will expose your brand to a new audience. In addition, videos are also great for SEO. Google loves video content and is more likely to rank your page higher in its search results if you have videos on it.
Benefit #03: More Engaging and Informative Posts
When you add a video to your post, you’re providing your readers with another medium through which they can learn about your topic. Videos can supplement your written content, adding visual elements that help better illustrate your points. This makes for a more enjoyable and engaging learning experience for your viewers.
Benefit #04: Increased Conversion Rates
Videos are a great way to persuade people to take action. Studies have shown that including a video on a landing page can increase conversion rates by up to 80%. If you’re looking to get more leads or sales from your blog, then adding videos is the way to go.
Benefit #05: More Engaged and Loyal Readers
When viewers watch a video on your page, they’re likely to return in the future to see what new content you’ve posted. This means they’ll be more likely to subscribe to your blog and return regularly. This can help boost traffic and increase engagement on your page.
So, if you’re looking for ways to increase viewership, brand exposure, engagement, and conversion rates on your blog, then adding videos is the way to go. So start using videos today and reap the rewards!