Are Citations A Ranking Factor For Local Search?

Are Citations Really Significant Ranking Factor For Local Search? Like most questions about SEO, it depends on who you ask. If you ask us, the answer is a definite YES. What Are Citations? Also called Listings, Citations are an online reference to a business that includes the business’ name, services, address, and phone number. The… Continue reading Are Citations A Ranking Factor For Local Search?

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What You Should Know About Google’s E-A-T

What Is E-A-T, According To Google E-A-T stands for Expertise, Authoritativeness, and Trustworthiness. The idea comes from Google’s Search Quality Rater. E-A-T is one (major) factor that Google uses to evaluate the overall quality of a web page. It will frown on unsupported claims, disputed facts, and “fake news.”  Expertise Any claims have to be… Continue reading What You Should Know About Google’s E-A-T

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The Importance Of Keywords For SEO

What Are Keywords? According to the dictionary, a keyword is “an informative word used in an information retrieval system to indicate the content of a document.”  Whew.  But what does that mean “in the real world”? In digital reality, keywords are ideas and topics that describe and define what your web page is about. Ideally,… Continue reading The Importance Of Keywords For SEO

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