What Is E-A-T, According To Google E-A-T stands for Expertise, Authoritativeness, and Trustworthiness. The idea comes from Google’s Search Quality Rater. E-A-T is one (major) factor that Google uses to evaluate the overall quality of a web page. It will frown on unsupported claims, disputed facts, and “fake news.” Expertise Any claims have to be… Continue reading What You Should Know About Google’s E-A-T
What Are Keywords? According to the dictionary, a keyword is “an informative word used in an information retrieval system to indicate the content of a document.” Whew. But what does that mean “in the real world”? In digital reality, keywords are ideas and topics that describe and define what your web page is about. Ideally,… Continue reading The Importance Of Keywords For SEO
Let’s Start with Three Google Search Facts: Google owns over 90% of all global search traffic. 63,000 searches a second, 2 trillion a year. Over 50% of those searches don’t result in a click. Hold Up! Less Than 50% clicks?!? It’s true! Over one-half of any organic or paid search does not result in a… Continue reading What Is Google Doing When People Search For My Business?