Google Announces Changes in Search Quality Raters

Google Offers Some Hints About Searches There are three terms you’ll need to know: QRGs: Search Quality Raters Guidelines. Google gets feedback from third-party raters, who are real humans who evaluate how useful search results are. E-A-T: Expertise, Authoritativeness, and Trustworthiness. Part of Google’s Search Quality Rater Guidelines. It looks at the site, the author… Continue reading Google Announces Changes in Search Quality Raters

Google My Business (GMB) Is Changing Its Name (Again)

GMB Is Becoming Google Business Profile (GBP) In 2005, it was called the Local Business Center.  In 2010 – Google Places.  Then Google+ Local in 2012, and finally (we thought) to Google My Business in 2014.  But after seven years, Google has decided to rebrand again to Google Business Profile (GBP). While the essential service… Continue reading Google My Business (GMB) Is Changing Its Name (Again)

Cyber Security Awareness Month

October is Cyber Security Awareness Month According to the Federal Communications Commission (FCC), theft of digital information has become the most commonly reported type of fraud, even more than the theft of physical property. As more businesses are making the digital transition, planning for cyber threats is something every business owner should take seriously. Some… Continue reading Cyber Security Awareness Month

Are Citations A Ranking Factor For Local Search?

Are Citations Really Significant Ranking Factor For Local Search? Like most questions about SEO, it depends on who you ask. If you ask us, the answer is a definite YES. What Are Citations? Also called Listings, Citations are an online reference to a business that includes the business’ name, services, address, and phone number. The… Continue reading Are Citations A Ranking Factor For Local Search?

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What You Should Know About Google’s E-A-T

What Is E-A-T, According To Google E-A-T stands for Expertise, Authoritativeness, and Trustworthiness. The idea comes from Google’s Search Quality Rater. E-A-T is one (major) factor that Google uses to evaluate the overall quality of a web page. It will frown on unsupported claims, disputed facts, and “fake news.”  Expertise Any claims have to be… Continue reading What You Should Know About Google’s E-A-T

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The Importance Of Keywords For SEO

What Are Keywords? According to the dictionary, a keyword is “an informative word used in an information retrieval system to indicate the content of a document.”  Whew.  But what does that mean “in the real world”? In digital reality, keywords are ideas and topics that describe and define what your web page is about. Ideally,… Continue reading The Importance Of Keywords For SEO

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